Why Search Engine Optimization is Important
812 million people have been using the Internet in 2004 (source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (source: Stanford Institute for the Quantitative Study of Society). Consumers spent US$199 billion online in 2004 (source: ComScore).
A survey conducted by market research firm TNS revealed that 75% of all online shoppers said that company size was not a factor in having their online shopping needs satisfied. Only 15% said they preferred to shop with large retailers (source: TNS).
More than 80% of all Internet users find new websites through search engines (source: Georgia Tech/GVU Users Survey). That means that about 650 million people use search engines to find websites.
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. Then they clicked your link to learn more.
There are tools available to help you with search engine optimization. We use IBP. IBP helps you to get your website in front of these potential customers. High search engine rankings result in more website visitors, more customers and more sales.
One important benefit of using IBP is that it is always up-to-date. Axandra constantly monitor the search engines and keep track of the latest search engine changes so that IBP is always up-to-date. You'll always get accurate results when submitting to the search engines or when checking your search engines rankings.
IBP is always up-to-date and it helps you to optimize your web pages for the latest search engine algorithms.
Download the free demo version now to test many IBP features for free.
